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SNDS Oslo 2010: Make the public work with you
Bente Kalsnes talks about how to encourage user-created content and what to give back to your readers.
Af Opera 2010

Engagement and reader-interaction through social networks for media companies.
Bente Kalsnes is a communication advisor at Origo.no. Origo is a Norwegian social network which offers people digital tools for group blogs, image sharing and advanced calendar features. Origo is also the community tool for 50 local and regional newspapers in A-pressen, a Norwegian media concern.
Kalsnes is writing a technology column for the Norwegian weekly Morgenbladet, and before joning Origo, Kalsnes worked as a freelance journalist in Brussels, writing about technology and the EU. She has a Master of Arts degree in communcation technology from Georgetown University, Washington DC. She has also written for Dagbladet, Morgenbladet, Mandag Morgen, Dag og Tid, Dagens Næringsliv.
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